A Family Owned Business since 1951
Rockingham Electric and the Importance of Family

Rockingham Electric and the Importance of Family

on Jun 13, 2014 in Blog | 0 comments

Where It All Began – This Father’s Day, Rockingham Electric Family Members Reflect on the Importance of Family

One of the reasons Rockingham Electric stands apart in the industry is our dedication to family. Rockingham Electric was founded in 1958 by Herbert B. Clifford, and his son-in-law Jim Pender Sr. joined the business in 1960.

Today, the families continues to guide Rockingham Electric forward. This Father’s Day, they’re looking back at life lessons gleaned from those who got it all started …


Jim Pender Jr.

  • Current Roles: President of Rockingham Electric, and President and CEO of the Lighting Center at Rockingham Electric
  • Year Started at Rockingham Electric: 1985
  • Branch on the Family Tree: Son of James Pender Sr.
  • What My Dad Taught Me: My dad treated all employees like they are family. That’s something I keep in mind every day—and it’s what makes us successful.

Dan Pender

  • Current Role: Vice President and General Manager of Retail Lighting Division
  • Year Started at Rockingham Electric: 1985
  • Branch on the Family Tree: Son of James Pender Sr.
  • What My Dad Taught Me: My dad taught me that with honesty, reliability and dedication, success will follow.

Joe Pender

  • Current Role: Newington Warehouse Staff
  • Year Started at Rockingham Electric: 2001
  • Branch on the Family Tree: Son of James Pender Sr.
  • What My Dad Taught Me: I’ve seen the success hard work can bring to a person, a father, a family—and that is key to a successful family life and business life.

Sean Haight

  • Current Role: Vice President of Purchasing
  • Year Started at Rockingham Electric: 1997
  • Branch on the Family Tree: Son-in-law of James Pender Sr.
  • What My Father-In-Law Taught Me: I’ve so appreciated being a part of this family and this family business. I can see how much family is valued here, and how those values drive both employees and customers.

Dave Shallow

  • Current Role: Portland Branch Manager
  • Year Started at Rockingham Electric: 1985
  • Branch on the Family Tree: Nephew of James Pender Sr.
  • What My Dad Taught Me: Growing up, I always saw my dad and uncle together. My childhood was based in the true meaning of family. I’m glad to be able to bring that to my work, too.

Todd Shallow

  • Current Role: Portland Counter Sales
  • Year Started at Rockingham Electric: 1993
  • Branch on the Family Tree: Nephew of James Pender Sr.
  • What My Dad Taught Me: There’s always been brothers and cousins and uncles and parents around. We’re a big family that’s always together. I think that’s why I want to bring that atmosphere to every customer—and why customers leave our counters happy.

Happy Father’s Day to all the hard-working dads out there!

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